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About The Speaker

Rosa Sánchez

Rosa Sánchez Jiménez, current Deputy Mayor Delegate for Tourism, City Promotion and Investment Attraction of Malaga City Council. Vice-president of the Municipal Company of Initiatives and Business Activities of Malaga S.A., PROMALAGA, and the Trade Fairs and Congress Centre of Malaga, FYCMA. Professional with extensive experience in Communication and Marketing both nationally and internationally. Expert in Destination Management, Innovation, Entrepreneurship and Digital Transformation. Project Manager for the creation and implementation of the Andalusian Tourist Community (www.andalucia.org), e-commerce projects and Digital Communication strategy in the Andalusian Regional Ministry of Tourism. She has worked in companies such as Siemens for the implementation of the Amena mobile telephony project and El Corte Inglés in Customer Service. She collaborates as a lecturer with Universities and business schools in Marketing, Interactive Communication, Digital Marketing or entrepreneurial strategy (Mondragón Unibersitatea, Mondragón Business School (MONE), University of Malaga (UMA).